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Using Instagram Marketing Campaign for your Business

November 18, 2020
Amardeep Subadar

If your brand is not quite getting the amount of attention it deserves, then perhaps you should consider an Instagram marketing campaign. Many businesses are discovering how successful an Instagram marketing campaign can be for branding themselves and marketing to the widest possible audience. Here’s why you might want to think about implementing this particular social media marketing strategy.

The first big step to take in launching your Instagram Marketing Campaign is to understanding exactly what’s you are planning to promote. Is it a new product or service that you’re introducing? Is it a seasonal event?

There are plenty of social media platforms out there that can help you reach all of your desired customers and Instagram is one of them. Using this platform to post content and generate traffic to your website is a great way to get your content to a large number of potential customers.

However, you must also understand how Instagram works before you begin. If you don’t, then you could be wasting your time and effort on this platform, because it can be a little difficult to utilize at first.

It’s recommended that you hire someone who had already built an successful Instagram marketing campaign to guide you throughout the process. That way, you can be sure you’re getting value from the platform without having to learn so many complicated stuffs, creating any sales funnel, rules and privacy policies that Instagram have.

However, there are still some very specific aspects to learn about Instagram Marketing Campaign. Their rules and guidelines may not be easy to learn, but they’re essential in order to ensure your success and keep your business as well their platform safer.

The Right Balance With an Instagram Advertisement

With the increased popularity of Instagram, many businesses are beginning to experiment with social media advertising. The great thing about Instagram is that it is free and people love it.

First, when your business uses Instagram for its marketing strategy. It becomes easier to publish any business ads or post on Instagram. However, if you use Facebook, you need to make sure the message is relevant to your business. If the ads are over 30 characters long, then you need to change it accordingly. Moreover, there’s a lot more privacy policies and terms and conditions in facebook marketing as compare to instagram marketing.

Once you’ve created your business advertisement banner and ready to it on instagram. Next, choose a visual, “clickable” image that will encourage traffic to your site. Instead of writing a short story, think of something a little more exciting. Be creative and catchy and your ad will go viral. Also use some relevant and high traffic hash tags in your post.

Don’t copy any content from anywhere, always try to be unique and creative.

You can take some ideas from other publishers and get one amazing looking advertisement banner for your next business marketing campaign.

Then, set up a profile on Instagram. Post a few photos related to your product or service. Include a blog that talks about the product or service. Post a compelling caption or call to action.

And finally, make sure you have a some attractive picture on your posts. Don’t just take an Instagram photo, upload a high quality picture from your website or from any licensed free websites like pixabay, pexels and so on . A good photograph will make users to click through to your site and get the required information about your business.

Now that you have a pretty good idea of what you want to accomplish, it’s time to get started.

Think of different images that you like. Pick one, then upload it to your profile.

Now it’s time to create a few posts. In each post, you need to be creative. Don’t write a story.

Write a description, including your wesbite URL with an great headline. And yeah, don’t forget to add hashtags, it’s most important

Then, tell your potential customers exactly what they should expect. Tell them about a special offer, how your product or service is better than others, what they will get, and so on.

Also, you need to encourage people to click through to your site with text links. You can do this by using hyperlinks. For example, “Click here to find out what our most popular item is.”

But make sure the text link is relevant to your product or service. It shouldn’t be a fake link.

A good idea is to add a title, then have the details of your product or service on the last line. That way, when people click through to your site, you can tell them exactly what they are looking for. It’s all about getting the right balance between giving the right information and not the wrong one. This way you will build an strong trust factor among all of your potential users.

I hope you’ve enjoyed reading the article. If you’ve anything to say kindly drop your message on the comment section. You can also reach out to us at

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